About Me
image digitally enhanced
Hi, I'm Wilbur,
I’m a Product and UX Designer who transforms complex systems into clear, user-friendly solutions. I specialize in end-to-end design, with a focus on usability, clarity, and measurable impact.
My background in neuroscience research at the NIH shapes how I approach design. I focus on how people think, decide, and behave, using that insight to create interfaces that support real user needs.
I’ve led design work for organizations including GEICO, the U.S. Air Force, biotech startups, and The Boston Globe. My process spans research, journey mapping, UI design, and prototyping, always grounded in evidence and results.
Skillset
- User-Centered Design (UCD)
- Human-Centered Design (HCD)
- Information Architecture & Usability
- Prototyping & Wireframing
- User Research & Testing
- Data-Driven Design & Analytics
- Responsive & Adaptive Design
- Collaboration & Communication
- Strategic & Business Thinking
- Interaction Design & Visual Design
Case Studies
Highlights
Digital Sales Application
Role:UX/UI Support
Overview:
Application Redesign: Collaborated with PM, & UX, development teams
Impact:
- 74% increase in digital subscriptionss
- Significantly improved internal efficiency
CMS Application
Role:UX/UI Support
Overview:
Application Design: Collaborated with PMs, & developers
Impact:
- $120K saved annually in production costs
- 60% improvement in production time
Air Operations Centers
Role:UX Designer
Overview:
UX Design: Collaborated with PMs & developers across multiple branches
Impact:
- Streamlined critical operations, saving lives
- Improved data availability & integration
Future Air Operations Centers
Role:Strategic Designer
Overview:
Strategy Development: Collaborated with PM, & developers
Impact:
- Delivered strategy to reduce development times across military branches 25%
- Delivered strategy to improve data availability & integration
Policyholder Application
Role:UX/UI Designer
Overview:
Application Redesign: Collaborated PM, & developers
Impact:
- Improved retention & customer satisfaction
- Improved usability & efficiency
Sales Application
Role:UX/UI Designer
Overview:
Application Redesign: Collaborated PM, & developers
Impact:
- Improved conversion rate
- Improved usability & efficiency